Staying True to Your Values Builds a Profitable Business When Growth Gets Hard with Jessica Lowery

S6:E3 When growth gets hard, shortcuts start to look tempting. This conversation is about what happens when you don't cave into the pressure to take shortcuts. Dr. LL chats about wellness in keeping with January's theme. 👤 Guest: Jessica Lowery Founder, The Power of Elderberries Values-driven wellness entrepreneur and product innovator ⚠️ Core Problems Discussed Growing a product business without compromising integrity Navigating debt, lawsuits, and emotional burnout Standing out in crowded wellness and supplement markets 🥡 Practical Takeaways Why clarity of values matters more than speed How reframing product positioning can save a struggling launch What real customer trust looks like beyond marketing claims ⏱️ Timestamps 02:44 – Why an 8-year-old business still thinks like a startup 05:19 – Pivoting when COVID shut retail doors 11:06 – When customers reject your product and what to do next 16:53 – Purpose as an anchor during lawsuits and debt 29:51 – The non-negotiable rule for long-term brand trust 🔖 Who This Episode Is For Small business owners who need a little help Consultants and coaches building trust online Solopreneurs who feel stuck but still care deeply about what they're building ✅ Subscribe for weekly conversations on entrepreneurship  🔁 Share this episode with someone who needs to be heard Follow STEERus on social media: YouTube: https://www.youtube.com/@Midlifesuccess Instagram: https://instagram.com/steerus Facebook: https://facebook.com/steerus LinkedIn: https://www.linkedin.com/company/steerus TikTok: http://tiktok.com/@steerus #smallbusiness #entrepreneurlife #trust #customerservice #values #personalgrowth