STEEL KINGS: Make LinkedIn Work For Your Business

Send us Fan MailYour next contract is already researching vendors on LinkedIn, and today we show you how to be the profile they trust. We sit down with author and strategist Al Kushner to break down a practical, repeatable playbook tailored for builders, steel dealers, and manufacturers who want qualified leads without living on the phone. The shift is simple but powerful: speak to outcomes, not offerings; educate instead of pitch; and make your profile the clearest answer to a buyer’s biggest questions.We dig into what actually moves the needle: outcome-based headlines and summaries that signal expertise, content pillars that balance education, project results, team credibility, and light promotions, plus the underrated force multiplier of LinkedIn newsletters that land in inboxes and bypass spam filters. You’ll hear concrete examples—how to frame a 60x100 build as a schedule win, why decision makers respond to “how we saved three weeks” more than “look at our building,” and how one video can spawn ten posts when you slice by challenge, result, and process.Then we get operational. Al maps a lean weekly cadence any small team can sustain: 20 minutes a day for engagement, one to two hours a week to batch content, and simple analytics that prove ROI. We cover targeting by role, industry, and geography; using lead gen forms for higher conversion; and tagging sources in your CRM to see shorter sales cycles from pre-educated buyers. Along the way, AI shows up as a draft partner—not a replacement—to help you articulate value faster and keep your voice clear.If you’ve wondered whether LinkedIn is worth the effort, this conversation gives you the numbers, language, and steps to make it your always-on sales engine. Subscribe, share this episode with a teammate who needs the nudge, and leave a review with one LinkedIn question you want us to tackle next.Find his book at: The A.I. Linked AdvantageFor more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at [email protected] episodes Sponsors:Studio Sponsor: J Money LLC