Steel Lafferty | The Grab Matters Podcast - Episode 95

While we might all know Steel from his social media presence over the better part of the last decade, many might not know how he got to where he is today in terms of sponsor support, social following, and riding resume. Steel started riding at the age of 9, and only a few years after signed his first paying contract with the biggest brand to ever be involved in wakeboarding, Nike. A hole in one at the ACC, the triple flip, navigating sponsorships, getting on MasterCraft, Red Bull negotiations, events that move the needle, athletes and how to build them into “stars”, golf, and X Games Real Wake 2016, 2017, and 2018. Hear all that and much more in Episode 95 of the Grab Matters Podcast with Steel Lafferty! Follow Steel: https://www.instagram.com/steellafferty/Thank you to this shows sponsors! Liquid Force: https://www.liquidforce.com/ Slingshot: https://slingshotsports.com/Chapters:00:00 - 1:00 Intro1:20 ACC Hole in one3:50 Favorite grab5:40 The Triple Flip25:00 Florida roots31:50 Signing with Nike41:00 Big companies in action sports44:00 Patreon Question: Navigating sponsors50:00 LF’n Wheel of Questions59:00 Patreon Question: Favorite wakeboard ever1:00:10 First double flip1:08:45 Getting a boat sponsor1:13:00 Boat shows1:16:00 Building superstars 1:21:00 Offer from Slingshot?1:22:30 Slingshot Silhouette Challenge1:24:00 Real Wake cont. 1:27:00 Thomas Herman interrupts 1:43:40 Red Bull sponsorship 1:48:00 Social media2:01:00 Setup2:08:00 Boat vs. cable2:10:40 Guest Question: Rusty Malinoski2:16:00 Events that move the needle2:26:00 GolfLinks:Real Wake Triple: https://www.youtube.com/watch?v=vlB3lt0pBwIDay in the life: https://www.youtube.com/watch?v=yDSncf37tAEAll in: https://www.youtube.com/watch?v=2mSBtxI4E9A&list=RD2mSBtxI4E9A&start_radio=1Wakecation: https://www.youtube.com/watch?v=c-oS9DOwGzgShoot us a text!Patreon: https://www.patreon.com/GrabMattersPodcastWebsite: https://www.grabmatters.com/YouTube: https://www.youtube.com/@grabmatters/videosInstagram: https://www.instagram.com/grabmatters/TikTok: https://www.tiktok.com/@grabmatterspodcastFacebook: https://www.facebook.com/grabmatters