Steering Change: Mastering the Art of Saying No and Embracing the Right Yes

In this episode of Stories Untold, we sit down with Alex McLean, General Manager of Marketing at BMW, to explore the evolving landscape of automotive branding, leadership, and creative drive. From his early days in front of the camera to leading some of the world’s most iconic brands, Alex’s journey is anything but ordinary.With experience spanning creative agencies and corporate leadership, Alex shares what he’s learned about navigating change, building strong teams, and leading with both heart and strategy. He shares honest reflections on the evolving marketing landscape and why curiosity, culture, and courage are the keys to staying ahead.• From agency to global brand: what Alex learned along the way• Why data and instinct both have a seat at the table• Build with purpose: hire versatile people, involve them in the process, and foster passion within your team.• The power of saying no and resisting the urge to jump straight in.• Where brand marketing is headed and how to stay aheadHit play to explore how Alex is shaping the future of the brand, one bold move at a time.