Stefan Bader: CEO on Cello on automating growth and GTM

from Scaling Europe · host Sebastian Johnson

Stefan Bader is a the co-founder and CEO of Cello, a tech company focused on user-led growth through referral-based marketing for B2B software companies. He is also running the GTM10 awards - an awards programme for the best GTM operators. Check it out here: https://thegtm10.com/The Scaling Europe show is presented by Deel - check them out here:]https://get.deel.com/ruynb7o4lfjkAlso by:Mishcon: https://www.mishcon.com/pop-ups/scaling-europeChargebee: https://www.chargebee.com/events/beelieve/london/2026SurrealDB: https://surrealdb.com/Airwallex: https://www.airwallex.com/uk?utm_source=other&utm_medium=partner_referral&utm_campaign=v01_emea_multi_ib_dg_prtmk_mofu_scalingeurope

Episode metadata supplied by the publisher feed · Published Apr 30, 2026

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Stefan Bader: CEO on Cello on automating growth and GTM

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