Stefan Di Benedetto on Reinventing Tradition, Building a Brand, and Taking Limoncello to the World

from Dining Room Stories · host fluxgate

https://www.youtube.com/watch?v=khMNM2X568M Some businesses begin with a detailed business plan. Others begin with a simple conversation between friends. For Stefan Di Benedetto, founder of SoBabé, the world’s first limoncello spritz in a can, the journey started during COVID while making homemade limoncello and sharing drinks with friends on a balcony. What began as a side project […]

Episode metadata supplied by the publisher feed · Published Jun 8, 2026

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Stefan Di Benedetto on Reinventing Tradition, Building a Brand, and Taking Limoncello to the World

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