EPISODE · Apr 20, 2023 · 1H 9M
Stefan Smulders: Bootstrapping to $10M with Brilliant Marketing Strategies
from Founder Views - SaaS, Business, and Beyond · host Kosta Panagoulias
** The most important lessons from growing and selling a bootstrapped SaaS company, from a non-technical entrepreneur: https://www.hardknocksaas.com/ (use HUSTLE40 for 40% off).Stefan Smulders is one of the best marketers I've spoken to. In 2019, he founded expandio.io, and was able to generate $1 million in run rate in the first six months after launch!Continuing to leverage creative and effective marketing strategies on social media, Stefan is leading Expandi to hit $10 million in revenue by the end of 2023.This was a fascinating conversation, and I encourage any startup founder or anyone in marketing to give it a listen. We touch on several topics, including:- Learning and growing from past business failures- How Expandi hit $1 million run-rate in the first six months- Leveraging your personal brand to grow your business- The psychology of sales- Effective growth channels used to reach $10 million revenue- Much moreFollow Stefan on Twitter: https://twitter.com/SmuldersStefanDownload the e-book "From Zero to SaaS Hero: https://expandi.io/from-zero-to-saas-hero-ebook/
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Stefan Smulders: Bootstrapping to $10M with Brilliant Marketing Strategies
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