Stefano Puntoni | GenAI in Marketing & Sales - Current scenario and future applications

Too many people are talking about GenAI, just a few know how to really master the topic.Stefano Puntoni is one of the few: as a Co-Director AI at Wharton he recently worked on 'Growing Up: Navigating Generative AI’s Early Years – AI Adoption Report', a reasearch aimed at providing an in-depth analysis of Gen AI adoption, its business applications and future scenarios.As a Sebastian S. Kresge Professor of Marketing indeed, he teaches in the areas of marketing strategy, new technologies, brand management, and decision making.We had the chance to discuss about his life, his latest research and what led him to this professional path.