Steffen Daleng on marketing beyond commodities

Steffen Daleng, Chief Marketing Officer at Booktopia sits down with Mark Jones to discuss how to create a frictionless user experience, converting digital laggards and Booktopia's growth to become the biggest online book store in Australia. Resources  Booktopia  What Booktopia's CMO is doing to ensure brand partnerships flourish - CMO.com.au  Booktopia announces restructure of its marketing team - Mumbrella  You might also like…  Amy Smith on brand purpose at T2 Tea  Renee Amor on keeping a brand's promise at BPAY Suzana Ristevski on simplifying complexity at NAB