Steffen Daleng on marketing beyond commodities
from The CMO Show Hosted by ImpactInstitute
Steffen Daleng, Chief Marketing Officer at Booktopia sits down with Mark Jones to discuss how to create a frictionless user experience, converting digital laggards and Booktopia's growth to become the biggest online book store in Australia. Resources Booktopia What Booktopia's CMO is doing to ensure brand partnerships flourish - CMO.com.au Booktopia announces restructure of its marketing team - Mumbrella You might also like… Amy Smith on brand purpose at T2 Tea Renee Amor on keeping a brand's promise at BPAY Suzana Ristevski on simplifying complexity at NAB
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