Step away from the crowd and tune in to what your clients want with Hayley Bonwick

What if the path to growing your pet business wasn’t following the latest trends on social media but involved listening to people instead?That’s what Hayley Bonwick discovered worked for her when she set up her handmade pet accessory business Handmade by Hayley B.Hayley found trying to keep up with the ever changing demands of platforms completely overwhelming.Yet when she went to events with her flyball team and local shows, she LOVED chatting to people about what they needed for their dogs.So instead of following the crowd, she tuned in to her community and made products for them - things they told her they wanted.Tune in to this episode where Hayley talks about how this has helped build her confidence and create a business she loves.Topics and timings in this episode: 1.43 - How Hayley started her pet accessories business3.02 - Building a hobby business alongside a full time job4.24 - Overcoming the fear about talking about her products as a new business6.59 - Stepping away from social media and making connections8.26 - Working with her local flyball team on products10.58 - How Hayley got into Flyball12.44 - Why you shouldn’t be afraid to be proud of what you do14.58 - How investing in support helped Hayley gain confidence19.57 - Why there’s no point in trying to do things you can’t stand to promote your work22.42 - How real life connections make up for 50% of Hayley’s sales23.26 - Where Hayley gets her inspiration for her products28.19 - Using stories to feel more comfortable in your marketing31.39 - Why it’s ok not to be a follower33.53 - How to find out more about Hayley34.10 - My Pets Get Visible membership and how you can get support and connect with people like HayleyLinks mentioned in this episode: Hayley’s website: https://www.handmadebyhayleyb.co.uk/Follow Hayley on Facebook: https://www.facebook.com/handmadebyhayleyb/Connect on Instagram: https://www.instagram.com/handmadebyhayleybFind out more about Pets Get Visible: Is my Pets Get Visible membership right for you? Enjoyed this episode? You might like…Why building relationships is vital in growing your pet business with Kerry JordanThrowing the Instagram rules out of the window with Colette AdwinHow Bella inspired Sarah Jones to start My Anxious DogFrom dapper bow ties to Not On The High Street with Sarah Mills