[Step by Step] How do I Begin Selling Internationally? (Feat. Kent Allen, Co-Founder of GELF)

Have a More Holistic Global View of the WorldKent Allen is the Co-Founder of GELF, who has been in the ecosystem and helping lead the conversation of cross-border for 25 years“We've got to realize that the very nature of digital commerce is cross-border.” -KentIn the last few years we’ve seen a boom in eCommerce, which has inherently led to a boom in cross-borderThe monkey paw of cross-border is having to be extremely specific when manifesting things in the eCommerce worldCross-border eCommerce is a diversification play. It’s an opportunity to be relevant to your consumer and the next-decade consumer.You don’t have to go strictly direct-to-consumer; marketplaces can be a huge opportunity for selling internationally. If you’re able to adapt your domestic operations, you can quickly and easily fulfill international orders from your domestic operation“When you're ready to kind of go into new markets and you need to find customers and things like that, marketplaces are usually the best way to do it.” -KentIf you ignore selling internationally, others aren’t and you will lose markets in the future“You have to have a more holistic global view of the world” -Kent Associated Links:Want to learn more about going cross-border? Download our free Step by Step guide!Get connected with Avalara!Learn more about Kent Allen and GELFListen to our other Step by Step seasonsFind our other Future Commerce episodes on our websiteHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.