[STEP BY STEP] How Do I Keep My Business Lean?

We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business. We talk with Jonathan Paquin, the founder of Nine Months Sober, about his experience in selling his business, and how he was able to keep it lean throughout the process. He explains that having greater control over the customer experience and doing it in a thoughtful way was key to his success. In addition, he talks about minimizing staff and overhead, as well as investing in technology in order to deliver a great product to customers. Jonathan's story is a great example of how to architect a business for a dream exit.

An episode of the Future Commerce podcast, hosted by Phillip Jackson, Brian Lange, Jonathan Paquin, titled "[STEP BY STEP] How Do I Keep My Business Lean?" was published on February 1, 2023 and runs 39 minutes.

February 1, 2023 ·39m · Future Commerce

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Summary

Episode Description

We talk with Jonathan Paquin, the founder of Nine Months Sober, about his experience in selling his business, and how he was able to keep it lean throughout the process. He explains that having greater control over the customer experience and doing it in a thoughtful way was key to his success. In addition, he talks about minimizing staff and overhead, as well as investing in technology in order to deliver a great product to customers. Jonathan's story is a great example of how to architect a business for a dream exit.

In this episode:

00:04:24 - Building an eCommerce Business and Scaling Current Ones
00:07:39 - Finding a Niche in the eCommerce World
00:09:08 - The Transition from Dropshipping to 3PL
00:16:17 - The Importance of Networking and Communication with Peers
00:26:05 - Maximizing Valuation Through Effective Facebook Advertising Strategies
00:29:51 - Exploring Strategies for Scaling a Direct Response Business
00:34:35 - Advice on Putting Yourself in the Shoes of the Buyers

Associated Links

Want to learn more? Read more about how to architect a dreamy eCommerce exit on our Insiders blog here!
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