Steph Caswell on how to write brilliant business books

In this episode Steph Caswell, writing coach and author of Dare to Write, shares her advice on how to turn our ideas into great business books. We are also hugely lucky to have a community filled with authors and in the group discussion we hear from Rory Sutherland, Dr Chris Arnold and Paul Skinner about their own writing and publishing experiences. Steph's top three tips and some of her reading recommendations include: 1) Read! Read within your genre and outside of it. Read and explore what makes a good business book. The Success Principles by Jack Canfield is an example of a book that influenced Steph's journey. 2) Always keep the reader front and centre. What is the problem that your reader has that will cause them to reach for your book on the shelf? This becomes your reader promise. Write about an idea that flicks a switch for the reader and helps them to see and do things differently. Eric Nelson, an editorial director, wrote an article on LinkedIn about the secret to coming up with ideas that people get excited about, which is worth reading: https://www.linkedin.com/pulse/secret-coming-up-ideas-people-can-get-excited-eric-nelson Books that Steph mentions include The 5 Second Rule by Mel Robbins, Atomic Habits by James Clear and Switch by Chip Heath and Dan Heath. 3) Make sure to create a sense of momentum for the reader. When people read non-fiction books they want to be able to take action as a result so give them practical tips. What can you do in your book that could make a difference for your reader? This episode is hosted by Anna Mullenneaux, co-founder of the MarketingKind community.