Steph Curry Signs $400M Li-Ning Deal

Steph Curry just signed a jaw-dropping 10-year, $400 million deal with Chinese sportswear giant Li-Ning, marking a major pivot after his split from Under Armour. The move, fueled by Li-Ning’s explosive global growth and Steph’s belief in their vision, positions the star for worldwide brand expansion — especially in China. Draymond Green called it groundbreaking, highlighting the long-term legacy potential, while Jimmy Butler reportedly played a key role by introducing Steph to Li-Ning’s kicks, helping seal the deal. This isn’t just a shoe contract — it’s a global brand takeover. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/4c29b79a29b7946e