Steph Vrona: Cannabis Dispensary Retention, Bad Data & Why the Rec Market Changed Everything

The cannabis industry is sitting on a data crisis — and most operators don't even know it. Bad data, no retention strategy, and a decade-long drift away from medical education have quietly been costing licensed businesses their most valuable customers. This week on The Canna Boss Babes®, we're getting into all of it.Steph Vrona is the founder of HighDef Studio, a cannabis marketing operations consultancy based in Arizona. With ten years inside the industry — from Illinois medical dispensaries to regional marketing roles at major MSOs — Steph now helps cannabis brands and dispensaries build the systems, clean data, and retention strategies they need to survive what's coming next.In this episode:Why cannabis dispensary retention is the most overlooked metric operators haveThe 52-card pickup reality of running a licensed cannabis business right nowWhy medical patients spend more, buy better, and are your most loyal customersWhat happened when recreational markets opened — and what was lostIndica, sativa, hybrid: marketing terms, not medicineThe distillate problem and its real impact on consumers and businessesTerpenes, full spectrum, and consuming with intentionHow to build a lean marketing operation that actually worksConnect with Steph Vrona & HighDef Studio:🌐 https://highdef.studio/💼 LinkedIn: https://www.linkedin.com/in/stephvrona/Connect with The Canna Boss Babes®:🌐 thecannabossbabes.com📲 @ishqathebossbabe💼 LinkedIn: https://www.linkedin.com/in/ishqahillman-thecannabossbabes/