Stephanie Geyer (University of Montana) on How Personalization is Paving the Way For Better Student Engagement

Stephanie Geyer, the Director of Digital Strategy and Innovation at the University of Montana, sits down with Illumination host Amrit Ahluwalia to chat about digital marketing personalization in a postsecondary environment, and share advice for marketing professionals whose work may be overlooked. Finding new ways to attract future students requires meeting them where they are, online, but also making a personalized connection.