Stephanie Gottlieb: Fine Jewelry, Branding Evolution, & Building the Right Team

What this episode covers

Stephanie Gottlieb is the woman behind some of the most recognizable fine jewelry in the world, building a luxury brand that bridges the gap between fine jewelry and everyday fashion. In this episode, she and Rivki talk about taking the intimidation out of fine jewelry purchases, the challenge of relinquishing creative control while building a team, and navigating the tension between being the face of your brand and wanting it to exist beyond you. They also discuss why staying true to your brand DNA is the only sustainable business strategy, the evolution from rainbow maximalist to letting jewelry take centre stage, and how the right people around you can unlock growth you didn't know was possible.📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz📌 Stephanie's IG: stephaniegottlieb | TikTok: thestephaniegottlieb00:00 Intro01:09 Demystifying Fine Jewelry05:10 Styling Tips & Building a Jewelry Wardrobe10:34 Design Process & Building a Design Team14:14 Bringing On a Brand President18:12 Delegation & Creative Control22:07 Authenticity in Business & Social Media27:14 Being the Face of Your Brand32:57 Content Strategy & Brand Evolution35:17 Working With Influencers as a Brand Owner41:12 Jewish Identity45:59 Business Mistakes & Staying Authentic52:04 Defining Success

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