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Stephanie Gutnik on DOOH episode artwork

Mar 15, 2024 24 min

Stephanie Gutnik on DOOH

from The Yield Doctor with James Deaker Hosted by deaker

An interview with Stephanie Gutnik where we discuss what is different about Digital-Out-Of-Home (DOOH) advertising from other forms of advertising, the challenges and the opportunities

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Stephanie Gutnik on DOOH

0:00 24:35

Chapters

  1. 0:00 Intro
  2. 2:20 Biggest advantage of digital
  3. 4:15 How ads are shared
  4. 6:48 New dimensions
  5. 9:09 Data science
  6. 10:07 Biggest opportunity
  7. 12:35 Challenges
  8. 14:39 Privacy Concerns
  9. 16:49 Cookie Loss
  10. 18:25 Retail Media
  11. 20:45 Power of DOOH
  12. 22:11 Final thoughts
  13. 24:21 Outro

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This episode is 24 minutes long.

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This episode was published on March 15, 2024.

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