Stephanie Roberts: How Global Communications Strategies Can Bridge the Gap Between Western and Eastern Cultures

In this podcast episode, Max Forsyth interviews Stephanie Roberts about her extensive experience in global corporate communications, focusing on her work with Hitachi in the US and Japan. They discuss the nuances of global communication strategies and the cultural differences between Eastern and Western approaches to corporate comms. Stephanie emphasises the success of CSR initiatives worldwide. She shares insights on adapting to Japanese work culture, the effectiveness of campaigns during the COVID-19 pandemic, and the importance of knowing your different target audiences and tailoring your communications channels.Looking for Your Next Communications or IR role, or Looking to Hire Into Your Comms or IR Team in the UK or USA?Learn about opportunities and insights into the world of in-house communications with Comms Search and Selection.Visit https://www.commssearch.com/Follow Us for More:LinkedIn: https://www.linkedin.com/company/comms-search-selection/Instagram: https://www.instagram.com/comms_search_selection/ Hosted on Acast. See acast.com/privacy for more information.