EPISODE · May 30, 2025 · 1H 18M
Stephen Fitzgerald: Rodeo Adventure Labs Founder, 2025 Pinyons and Pines Winner #42
from The Endurance Studio · host Dylan Turner
✨ Support the Podcast ✨Today's guest is an endurance bikepacker, a trailblazer in the cycling world and the founder of Rodeo Adventure Labs, a company known for its creative, purpose-driven approach to bike design and entrepreneurial spirit. With a deep love for long, challenging rides and a commitment to building bikes that are meant to last, he brings both passion and pragmatism to everything he does. From testing prototypes in races to navigating the challenges of running a small business through COVID, tariffs, and shifting trends, he’s someone who truly lives and breathes bikes.A quick note this episode was filmed just before the 2025 Pinyons and pines bikepacking race where Stephen took first place on his Rodeo Adventure Labs prototype Show Pony bike with a total time of 1 day, 19 hours and 56 minutes. Congratulations Stephen on your amazing effort.----------------https://rodeo-labs.comhttps://www.instagram.com/stevetheintern/https://www.instagram.com/rodeolabs/https://www.rodeo-labs.com/podcast/----------------This episode is brought to you by:Squirrel's Nut Butter - https://squirrelsnutbutter.com/discount/ENDURANCE20 Use code "ENDURANCE20" for 20% off!Embark Maple Energy - https://www.embarkmaple.com Use code “EMBARK20” for 20% off!----------------(00:00:00) - Intro, Guest, and Pre-Race Prep(00:04:16) - Bike Setup, Gear, and Aero Bar Choices(00:06:15) - Tech Reliability, Weather, and Sleep Strategies(00:11:23) - Show Pony Project & Rodeo Labs Origins(00:17:45) - Passion for Bikes and Running a Bike Business(00:23:35) - Social Media’s Impact on the Bike Industry(00:34:47) - Bike Design Ethos, Sustainability & Right to Repair(00:50:55) - US Manufacturing Challenges & Opportunities(01:08:00) - Design Decisions, Team Roles & Product Evolution(01:14:18) - Brand Personality, Custom Paint & Wrap-Up----------------#endurance #bikepacking
What this episode covers
✨ Support the Podcast ✨Today's guest is an endurance bikepacker, a trailblazer in the cycling world and the founder of Rodeo Adventure Labs, a company known for its creative, purpose-driven approach to bike design and entrepreneurial spirit. With a deep love for long, challenging rides and a commitment to building bikes that are meant to last, he brings both passion and pragmatism to everything he does. From testing prototypes in races to navigating the challenges of running a small business through COVID, tariffs, and shifting trends, he’s someone who truly lives and breathes bikes.A quick note this episode was filmed just before the 2025 Pinyons and pines bikepacking race where Stephen took first place on his Rodeo Adventure Labs prototype Show Pony bike with a total time of 1 day, 19 hours and 56 minutes. Congratulations Stephen on your amazing effort.----------------https://rodeo-labs.comhttps://www.instagram.com/stevetheintern/https://www.instagram.com/rodeolabs/https://www.rodeo-labs.com/podcast/----------------This episode is brought to you by:Squirrel's Nut Butter - https://squirrelsnutbutter.com/discount/ENDURANCE20 Use code "ENDURANCE20" for 20% off!Embark Maple Energy - https://www.embarkmaple.com Use code “EMBARK20” for 20% off!----------------(00:00:00) - Intro, Guest, and Pre-Race Prep(00:04:16) - Bike Setup, Gear, and Aero Bar Choices(00:06:15) - Tech Reliability, Weather, and Sleep Strategies(00:11:23) - Show Pony Project & Rodeo Labs Origins(00:17:45) - Passion for Bikes and Running a Bike Business(00:23:35) - Social Media’s Impact on the Bike Industry(00:34:47) - Bike Design Ethos, Sustainability & Right to Repair(00:50:55) - US Manufacturing Challenges & Opportunities(01:08:00) - Design Decisions, Team Roles & Product Evolution(01:14:18) - Brand Personality, Custom Paint & Wrap-Up----------------#endurance #bikepacking
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Stephen Fitzgerald: Rodeo Adventure Labs Founder, 2025 Pinyons and Pines Winner #42
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