Stephen Green - EVP Kids, ITV

Stephen Green is the EVP for ITV Kids, and is responsible for the maintenance of the Thunderbirds brand.Joining the entertainment industry during the turn of the millennium, Stephen has since experienced an eclectic career in brand management. Beginning with licensing for Hasbro, Stephen has since worked with brands such as Pokémon and Mr. Men, and even became the CEO of a Chinese content creation company. Now, he oversees and maintains the brand of 'Thunderbirds Are Go,' an animated TV series produced by ITV.Throughout this episode, we discuss: how to re-energise a brand, how audiences are segregated, the immediacy of media, and what defines young audiences.This is Stephen Green’s Rocket Fuel.———————Follow Rocket https://www.wearerocket.co.uk/Follow James @JamesErskine (twitter.com/jameserskine)Follow Stephen Green: https://uk.linkedin.com/in/stephen-green-8334948 Hosted on Acast. See acast.com/privacy for more information.