Stephen Pruitt: Will AI Kill Creative Agencies?

In this episode of the LiftKit Marketing Podcast, we sit down with Stephen Pruitt, Principal at Mountain View Group, to explore the powerful intersection of creativity, strategy, and empathy in agency leadership. With roots in filmmaking and a career that spans award-winning work with global brands like Coca-Cola, UPS, and GE Healthcare, Stephen shares how he transitioned from directing television to running a thriving creative agency. We dive into the rise of AI in creative workflows, how to build a people-first agency culture, and why internal communications is one of the most overlooked growth levers for large organizations. If you're a marketer, agency leader, or creative professional navigating change, this conversation offers both inspiration and actionable insight.