Steps to Clearly Define a Marketing Strategy (with Sara Nay)

Are you focusing on tactics instead of strategy in your marketing? In this episode of The Growth Pod, Sara Nay shares how you can create a clearly defined marketing strategy that improves the ROI of your marketing efforts in a way that's clear and understandable. Specifically, Sara shares:How to blend your business goals with your marketing strategy.The easiest way to make a marketing strategy work for your brand.Costly missteps that you can avoid with your marketing strategy.Mentioned in This Episode:Book: Duct Tape MarketingDuct Tape Marketing CertificationConnect with Sara on LinkedInSara's FREE ResourcesAbout Sara:Sara Nay is the chief operating officer at Duct Tape Marketing. With over thirteen years working in the small business space, her passion is to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives. Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!