StereoType - Be Authentic to Who You Are

This episode is brought to you by Sendlane.   Elizabeth says, "Why isn't she wearing dresses? Why doesn't she like pink? Why isn't he wearing dinosaur shirts? For me it became very personal, and it became a calling because it didn't feel right to me that my children were being labeled in a way that was not authentic to who they are and the way they want to express themselves."   Today, we interview Elizabeth Brunner, Founder & CEO of StereoType. StereoType is a line of kids clothing that envisions a new world free from limits on expression and joy. Neither gender-neutral nor unisex, StereoType breaks down boundaries and blends these ideas together to create fun and functional clothing to support a child's own unique style.   We discuss:   * Who she is grateful for * Origin and Overview of StereoType * Advice for Parents and why both kids and parents can change and grow * The Story of Elizabeth's Son * How She came up with the name * What is the mission of the brand * How she is involves the kids in the brand and made them co-founders * The difference between gender-neutral and Blended Fashion * Advice for founders who build disruptive mission-based brands * Review of clothing line * And why you need to give yourself and kids space to be themselves   Join Ramon Vela and Elizabeth Brunner as we break down the inside story of StereoType on The Story of a Brand.   For more on StereoType, visit: https://stereotypekids.com/ https://www.instagram.com/stereotypekidsofficial/ https://www.linkedin.com/in/elizabeth-brunner-of-stereotype/ https://www.linkedin.com/company/stereotypellc/ https://www.facebook.com/StereoTypeKids   Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!