Sterling Howard

Started in Los Angeles in 1969, founder and still current owner Sterling Howard was a lead singer performing in local clubs. At this time there was no magazine or newspaper for bands and musicians to locate each other, so he rented an office upstairs in the famous Whisky a Go-Go in Hollywood. By distributing flyers on the Sunset Strip and posting ads in music stores he soon attracted a large number of players and bands

Episode metadata supplied by the publisher feed · Published Feb 25, 2015

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