Sternenfolge 156 – Das Expertenbuch als Marketinginstrument

from sternloscreative – unplugged · host Monika Stern

INTERVIEW Ein Expertenbuch ist weit mehr als ein Produkt – es kann Vertrauen schaffen, Expertise sichtbar machen und neue Wunschkunden gewinnen. Buchmentorin und sechsfache Amazon-Bestseller-Autorin Marie Fröhlich spricht mit Monika darüber, warum Strategie, Zielgruppe und professionelles Buchdesign entscheidend sind, welche Chancen Self-Publishing bietet und warum ein Buch nicht automatisch reich macht. Außerdem geht es um KI beim Schreiben, typische Fallstricke, Urheberrecht und die Frage, warum ein Expertenbuch als nachhaltiges Marketinginstrument so wertvoll sein kann.

Episode metadata supplied by the publisher feed · Published Aug 19, 2026

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Sternenfolge 156 – Das Expertenbuch als Marketinginstrument

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