Steve Babcock, VaynerMedia’s Chief Creative Officer on ideation, intuition and decision making

Giants, welcome to episode #38! I’m officially back home in Sydney, Australia, after a whirlwind 2-month USA tour as part of launching my second book; how to get a mentor as a designer. I couldn’t of done it without the AIGA chapters that hosted me and of course all of you that participated. In short, I visited 15 cities, delivered 20 talks and met over 1500 attendees. Thank you from the bottom of my heart, it was truly an honor – do checkout my instagram for all the pictures of that journey, my handle is @TheGiantThinker. Today’s guest is the Chief Creative Officer of VaynerMedia – an advertising, social-media led marketing and communications agency founded by Gary Vaynerchuk with over 800 employees and counting. We know a lot about Gary, but to hear from the CCO of VaynerMedia is a rare gem, so rare in fact that this guest has never been interviewed on any podcast, ever. I’m truly grateful to be the first and I know you’re going to find this both informative and entertaining. Some of the topics we spoke about include: Advice on how to generate better ideas faster Tips on which area of design or creativity to specialise in Insights on becoming a creative director How to improve our intuition And what it’s like working for the hustle king himself, Gary Vee. I present to you, the man leading VaynerMedia’s creative team of titanic proportions … Steve Babcock! More on Steve can be found via the links below: Twitter: @stevehappens Snapchat: @babcosnaps LinkedIn: https://www.linkedin.com/in/stevehappens Website: SteveHappens.com Subscribe to The Giant Thinkers Podcast on iTunes. Are you building your mailing list? Are you a freelancer, work full-time and have a side hustle, or run a large company? MailerLite are the best when it comes to affordable email marketing software. They currently have 200,000+ customers in over 72 countries, including BMW, GoPro, FWA, Typeform and IKEA. A testament to their world-class platform. MailerLite offer a free plan for up to 1000 subscribers – with no expiry date. You can use all the features, including drag and drop, autoresponders, landing pages, tracking and the mobile app. Click here to start.