Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customers most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success. https://www.trinityp3.com/2018/05/impact-data-technology-customer-retention-acquisition/