Steve Lobel’s Artist itsHOLY Talks Bone Thugs-N-Harmony, Kid Cudi, MGK, Dave East, Surviving a Tesla Crash, Leaving Cleveland After Tragedy & Building a Global Sound From the Midwest

itsHOLY sits down with Mile High Minute to talk about his journey from Cleveland to New York, getting discovered by Steve Lobel, and building a sound rooted in melody, spirituality, and substance. He opens up about growing up around music, Bone Thugs-N-Harmony’s influence on Cleveland culture, and why melodies connect people more than words ever can.He also talks about moving away from Cleveland after losing his cousin, surviving a terrifying Tesla self-drive crash, working with Dave East, his relationship with Steve Lobel, and lessons he’s learned navigating the music industry as both an artist and producer.itsHOLY breaks down his creative process, why he wiped his old catalog, the importance of relationships in the industry, and how artists like Kid Cudi, MGK, and Bone Thugs inspired him to stay authentic while thinking globally.He talks about:Growing up in Cleveland, OhioBone Thugs-N-Harmony’s influenceSteve Lobel mentorship storiesSurviving a Tesla self-drive crashLosing his cousin & leaving ClevelandKid Cudi and MGK influenceWorking with Dave EastProducing music from age 11Why melodies matter more than wordsClearing his old catalog & rebrandingIndustry lessons and relationship buildingTouring with Sheff G & Sleepy HallowBalancing producing and artistrySpirituality, purpose, and manifestationitsHOLY’s story is about survival, faith, discipline, and staying authentic while building something bigger than music.Mile High Minute — Number One Blog In The Universe 🌎