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EPISODE · Mar 4, 2022 · 38 MIN

Steve Pratt, Co-Founder of Pacific Content

from The Changeup · host Keith Hernandez

The world of audio continues to grow and Steve Pratt has been at the forefront of the emerging medium. In 2014 he left a job at the Canadian Broadcast Company with a few colleagues to build Pacific Content, one of the first branded content audio studios. We talk about the energy and excitement of hitting on an idea you love, finding the absolute best first client ever (they sold their first deal in their first meeting!) and how they get clients to agree to creative bravery and commitment. 

What this episode covers

The world of audio continues to grow and Steve Pratt has been at the forefront of the emerging medium. In 2014 he left a job at the Canadian Broadcast Company with a few colleagues to build Pacific Content, one of the first branded content audio studios. We talk about the energy and excitement of hitting on an idea you love, finding the absolute best first client ever (they sold their first deal in their first meeting!) and how they get clients to agree to creative bravery and commitme...

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Steve Pratt, Co-Founder of Pacific Content

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How long is this episode of The Changeup?

This episode is 38 minutes long.

When was this The Changeup episode published?

This episode was published on March 4, 2022.

What is this episode about?

The world of audio continues to grow and Steve Pratt has been at the forefront of the emerging medium. In 2014 he left a job at the Canadian Broadcast Company with a few colleagues to build Pacific Content, one of the first branded content audio...

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