Steve Pratt, Co-Founder of Pacific Content

The world of audio continues to grow and Steve Pratt has been at the forefront of the emerging medium. In 2014 he left a job at the Canadian Broadcast Company with a few colleagues to build Pacific Content, one of the first branded content audio studios. We talk about the energy and excitement of hitting on an idea you love, finding the absolute best first client ever (they sold their first deal in their first meeting!) and how they get clients to agree to creative bravery and commitment.