Steve Rifkind on Tupac, Kanye, Three 6 Mafia & Building Loud Records | The 3rd Verse Podcast

In this weeks episode we sit down with Steve Rifkind (@steverifkind), the legendary founder of Loud Records, for a wide ranging conversation on hip-hop history and resilience. He opens up about being bullied early in life, finding his footing in the music industry, and building one of the most influential labels of all time. Steve shares firsthand stories about his friendship with Tupac Shakur, signing Mobb Deep, the greatness of Kanye West, and discovering Three 6 Mafia. From industry risks to cultural impact, this episode captures Steve Rifkind’s wild journey through the backbone of hip-hop. Only on The 3rd Verse 🏆