Steve Sims - the colorful legend behind The Bluefish concierges

Summary: In this episode, Dave interviews Steve Sims: ex-bricklayer, stockbroker for 24 hours, and now running the world's top luxury concierge company. Listen as Steve talks about the story behind The Bluefish; his new consulting company; and his core philosophy of "getting shit done and being yourself". Time Stamped Show Notes: 01:20 – Opening of podcast 02:00 – The 'green room' of the podcast 03:00 – The Ugly Sims 04:30 – Dave welcomes Steve 05:45 – Many of the podcast's previous guests are connected to Steve 06:50 – "I'm not a fucking onion...what you see is what you get" 07:35 – In Hong Kong, Steve started a secret society that became The Bluefish 08:40 – A high-end concierge service: if you can dream it, they can make it happen 10:00 – The origins of The Bluefish 10:40 – Steve talked his way into a stockbroking job and was flown to Hong Kong 11:00 – Arrived on Saturday and was fired on Tuesday 15:00 – Steve decided the way to get a job was to know rich people 15:40 – Worked as a concierge and started setting up passwords 17:25 – Finding your mold 18:20 – "I was an illiterate, ugly feller that got shit done" 19:30 – You never fail: you just educate yourself on the wrong way of doing things 21:30 – What's the worst that can happen? 22:30 – Is it true that entrepreneurs are screw-ups? 24:50 – Grew up south of London 25:15 – Made a conscious decision to get off the building site 26:50 – Didn't see himself as disadvantaged 27:20 – "I'm ahead of the game: I know what it's like to be able to do stuff" 28:41 – Steve was a champion kickboxer: still boxes at 50 30:00 – The better I got at fighting, the less I fought 31:00 – Is being at a conference table like being in a bar fight? 33:00 – Be straight up with people: it's better to know if they don't like you 35:30 – Steve: "Authenticity is a bullshit word. It's an effort to not be authentic" 36:10 – Don't waste time not being yourself 37:00 – Steve's wife and family life 39:20 – Steve's dogs 41:00 – Have you ever used your business for yourself? 42:00 – It's not money that makes an event amazing: it's thought, passion, and detail 43:30 – Name-dropping: "I don't want who I stand next to, to define who I am" 45:00 – "Constantly looking at my bank account stopped me being me" 46:30 – Wealth is incredibly different to money 48:00 – Steve's wife is the business' CFO: he doesn't know how much money Bluefish makes 49:20 – How do you help people to think huge? 50:30 – You have to analyze what your client really wants 51:40 – People are scared to talk to you about their dreams 52:30 – The Challenger Sale 54:30 – Ugly Sims - Steve's consulting company 56:30 – Working for Ferrari and Bentley 58:00 – $5000 for Bluefish membership 59:00 – Steve's morning routine 1:00:30 – Dave: "Tell me about a crazy phone call you've had at 3 in the morning" 1:01:45 – Bluefish has just under 3000 customers and 12 full-time employees 3 Key Points: Be yourself. Put another way: don't waste time and effort not being yourself. People will like you or they won't Wealth is different to money. Wealth is in relationships, security, and loving what you do Learn how to get stuff done. It's the most transferable skill you'll ever have  Resources Mentioned: Entrepreneur's Organization – The EO Network The Bluefish – Steve's luxury concierge company Ugly Sims - Steve's new consulting business The Challenger Sale - Challenging customer relationships  Credits: Show Notes provided by Mallard Creatives