EPISODE · Mar 5, 2019 · 42 MIN
Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management
from Managing Marketing · host TrinityP3
Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation. https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/
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Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management
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