Steven Greene, CEO & Co-Founder of Standard Practice (Previously Nibble Health): $8 Million Raised to Bring the Fintech Revolution to the World Healthcare Payments

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Steven Greene, CEO & Co-Founder of Standard Pracice (previously known as Nibble Health), a B2B healthcare payments platform that's raised $8.5 Million in funding. Here are the most interesting points from our conversation: Inspired by Personal Experience: Steven shared how a personal healthcare emergency and an unexpected $8,000 medical bill led him to realize the need for more accessible healthcare financing solutions, inspiring the creation of Nibble Health. Innovative Healthcare Financing: Standard Practice offers zero-interest, zero-fee financing for medical expenses as an employee benefit, providing a healthcare safety net that removes financial barriers to care. Focus on Employers: By partnering with employers, Standard Practice enables companies to offer their workforce flexible healthcare payment options, improving employee retention, productivity, and overall financial wellness. Seamless Integration: The platform runs on Visa rails, allowing employees to use their Standard Practice card anywhere Visa is accepted, without the need for complex integrations with healthcare providers or payroll systems. Attributable ROI: Steven highlighted how Standard Practice can help employers save significantly on healthcare costs by encouraging employees to switch to high-deductible health plans, demonstrating a clear ROI for the program. Long-term Vision: Beyond healthcare financing, Steven envisions Standard Practice evolving into a comprehensive healthcare operating system that helps patients make better care decisions and navigate the healthcare system more effectively. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co