Steven Hatcher. The Minerals Guy.

You’ve probably heard me complain about the lack of content creation by energy folks. The reach of the internet and social media is vast and can truly turn your world from an “outbound” cold call approach to a content driven “inbound” program. And we have amazing stories to tell in energy, fascinating, cool stories. But we don’t tell them, we let environmentalist define the narrative. That said, one dude is bucking that trend. My guy Steven Hatcher has been crushing it on social media with his videos and building his personal brand as The Minerals Guy. He literally has people calling him, wanting to sell him their minerals. Cool chat about building a brand and we also geek out on the minerals business these days. Click here to watch a video of this episode. Join the conversation shaping the future of energy. Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward. Apply today at collide.io Click here to view the episode transcript. 0:00 - How did you and Jeremy Funk get together 3:01 - What is The Minerals Guy 6:03 - Power of Internet and Social Media 10:40 - Inbound Lead Generation 16:05 - Creating Business Content 19:40 - Just Start Making Content 20:45 - First Time You Hit Publish 25:43 - What Surprised Chuck About Content Creation 30:01 - Documenting Your Success 31:45 - Why People Should Sell to You 37:04 - How to Determine Your Number 38:26 - Returns People Aim for These Days 43:54 - Industry Consolidation 49:27 - Is Your Phone Listening to You 51:09 - Digital Marketing in Oil & Gas 51:55 - Importance of Brand Building 53:35 - Digital Wildcatters https://twitter.com/collide_io https://www.tiktok.com/@collide.io https://www.facebook.com/collide.io https://www.instagram.com/collide.io https://www.youtube.com/@collide_io https://bsky.app/profile/digitalwildcatters.bsky.social https://www.linkedin.com/company/collide-digital-wildcatters