Steven Meisels: From WhatsApp Groups to 50-State Staffing | Out of Line Ep. 9

He didn't come from the staffing industry. He saw friends coming out of college with no job offers and no one helping them — so he started creating WhatsApp groups to connect people with opportunities. Then it became something bigger.Steven Meisels is the Founder of SM Staffing, which now operates nationally across all 50 states. Their model is built around culture fit over credential matching, they don't charge job seekers, and they stay in touch with candidates even when a deal doesn't close. Steven also coaches recruiters and early-stage business owners 1:1 and actively writes about what companies get wrong when building teams.In this episode, we cover:How WhatsApp groups turned into a national staffing firmThe moment he realized he wasn't just doing favors — he was running a businessWhat culture fit actually means and why most firms get it wrongWhy SM Staffing doesn't charge candidates — and how that shapes everythingStaying community-first as you scale to 50 statesCoaching recruiters and giving away the playbook publiclyWhat he'd do differently if he was starting over todayConnect with Steven:LinkedIn: https://www.linkedin.com/in/shlomo-meisels-smstaffing/Website: https://smstaffingjobs.comOut of Line with Tiffany Scott — real conversations with leaders who don't sugarcoat it.Subscribe on YouTube: https://www.youtube.com/@OutOfLinePodApple Podcasts: https://podcasts.apple.com/us/podcast/out-of-line-with-tiffany-scott/id1882144516Spotify: https://open.spotify.com/show/2LnreneFTLjy1vFXVLnv9N