Steven Pemberton | Driving Client Conversions with Virtual Events
from The Authority Builder Podcast Hosted by Steve Gordon
It’s time to finally convert all the fantastic leads on your list who haven’t taken the leap yet… The single best way I’ve ever found to generate a lead is a book… and for those leads that don’t convert immediately, the single best way to convert them into clients is with a virtual event. Think webinar, summit, or challenge. Virtual events are an effective way to get leads to know, like, and trust you… During an event, leads “sample” the value you bring—and they invest their mst precious asset, time, to pay attention to you. It’s a strong buying signal. But what key factors make a successful virtual event? Steven Pemberton, founder of Hollowco, a done-for-you virtual events company, is here to share his expertise on crafting events that drive qualified leads and land clients.
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