Steven Posner

What this episode covers

Set on the magical planet Jammbo, where all the music in the universe originates from, the animated preschool comedy Jelly Jamm made its debut this fall in more than 150 territories. The show was one of the banner properties for the rollout of Cartoonito in Europe, the Middle East and Africa, and has also been a hit on Discovery Kids in Latin America, among other networks worldwide. Following its successful string of linear deals, licensing activity for the property, which was developed and produced by Spanish indies Vodka Capital, 737 Shaker, RTVE and toy giant Bandai, has begun to heat up, says Steven Posner, Vodka’s managing partner. Music deals for Jelly Jamm are currently in the works, and book publishing and other categories are already in place. Together with 737 Shaker, Vodka is now in the process of raising financing for Pirata & Capitano, a new series about the adventures of a girl pirate and boy pilot, with hopes to move into production next year. In this video interview, Posner discusses the global appeal of Jelly Jamm, as well as the company’s aim of continuing to develop cross-platform entertainment brands for kids.

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