Steven Sashen on Changing Lives from the Ground Up with Xero Shoes

Steven shares how a personal injury led to barefoot running and eventually the launch of Xero Shoes.The business started with a DIY sandal kit and evolved into a global footwear brand with over 56 styles.Xero Shoes focus on natural movement, comfort, and enabling proper foot function.Steven explains how modern footwear weakens feet and how minimalist design restores strength and posture.Insights into overcoming false industry narratives around arch support and cushioning.Kim and Steven discuss the mindset of building something new and navigating uncertainty in entrepreneurship.Kim reflects on her transition from corporate work to launching a unique, collaborative enterprise.Encouragement for innovators: You don’t have to know everything—figure it out as you go. Welcome to THE ONE DECISION. If you've been listening to SoundBits, you're in the right place. Same podcast. Same feed. A much clearer focus.Take the free three-minute Executive Decision Check™ and discover the cleanest next step to take.https://kimgroshek.com/decisioncheck