Tales from the 17% Club with Steven Van Ooyen (#109)

Join us this week on the Maximize Business Value podcast as Tom interviews former CEO of Track What Matters (now Rhino Fleet Tracking), and current Investor and Advisor to Sentiero Ventures, Steven Van Ooyen! This is a good one, folks, so keep an ear open for those "golden nuggets" of information dropped by both Steven and Tom all throughout this great interview as they discuss Steven's 2020 exit! Steven Van Ooyen first created the Track What Matters software in 2007, ultimately leading the company to profitability in 2010. By the time of Steven's exit in 2020, Track What Matters had a long list of clients spanning 50 states and 15 countries. Aside from and since exiting Track What Matters, Steven is described as an Investor, CEO, Startup Founder, Marketer, and Advocate for customer-focussed business and entrepreneurship.  Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at [email protected] or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.Mastery PartnersElevating Businesses to Achieve The Business Owner’s Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit.Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit.  Mastery has developed a 4-Step Process to help business owners achieve their dreams.STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey!CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.