EPISODE · Nov 28, 2012 · 4 MIN
Stevia: Successful in 2012
from Euromonitor Podcasts · host Euromonitor International
The artificial sweetener Stevia launched many significant products in 2012, including Tropicana's Trop50 in the US and a re-launched version of Sprite in France and Ireland. Stevia's position as a naturally sourced sweetener means it can continue to target the growing better-for-you and naturally healthy soft drinks market, where the ingredient is forecasted to grow 30% from 2011-2016. According to Euromonitor International Ingredients Analyst Lauren Bandy, we can finally call Stevia a "mainstream ingredient".Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
What this episode covers
The artificial sweetener Stevia launched many significant products in 2012, including Tropicana's Trop50 in the US and a re-launched version of Sprite in France and Ireland. Stevia's position as a naturally sourced sweetener means it can continue to target the growing better-for-you and naturally healthy soft drinks market, where the ingredient is forecasted to grow 30% from 2011-2016. According to Euromonitor International Ingredients Analyst Lauren Bandy, we can finally call Stevia a "mains...
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Stevia: Successful in 2012
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