Stevia-Sweetened Coca-Cola Life Competes in Argentina's Soft Drink Market

Coca-Cola Life, Coke’s first product sweetened with stevia, recently launched in Argentina. Coke’s launch plan is not random; Argentina’s health and wellness market has grown by 20 percent or more every year since 2003. In the soft drinks category, Coca-Cola Life is challenging the popular flavored waters category that combines low-calorie content with vitamins or antioxidants. Stevia, which is sweeter than sugar and has no caloric content, could be the key ingredient Coke needs to compete.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.