Sticking to your knitting: why your point of difference matters (Marketing)

In this episode of the 5-Minute Business Boost, Sam talks about the old business saying “stick to your knitting” or is her saying...? And why it still matters for small businesses today.From competing against nearly 20 ceramic studios within a 20-kilometre radius in the 1980s, to today’s world of endless trends, reels, AI tools and shiny marketing distractions, this episode explores the importance of staying focused on your point of difference.Because customers don’t need you to do everything. They need to clearly understand what you do well.If you’ve ever felt pulled in too many directions by trends, competitors or marketing noise — this episode is your reminder to get back to what makes your business memorable.If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.Follow along on social media @samhickscomau — and remember, in small business, anything is possible.