Still Doing It Yourself? What That's Really Costing Your Practice, EP 266 episode artwork

EPISODE · Jul 1, 2026 · 17 MIN

Still Doing It Yourself? What That's Really Costing Your Practice, EP 266

from Thriving Practice with Tracy Cherpeski · host Tracy Cherpeski

Are you the one still writing every patient email, every social post, every practice announcement? In this solo episode, Tracy Cherpeski asks the question most practice owners don't want to answer: is that actually your job?  This isn't a time-management talk. It's an honest look at one of the most predictable tipping points in founder-led healthcare practices — the moment when caring so much that you do it all yourself quietly becomes the thing capping your growth. Tracy walks through a real client story (two locations, one human bottleneck), the guilt loop no one talks about, and the root-bound plant metaphor that just might be the most accurate picture of where your practice is right now.  You'll leave with three gut-check questions to test where you actually stand — and a clearer sense of what it would take to finally let the season end.  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page 

Are you the one still writing every patient email, every social post, every practice announcement? In this solo episode, Tracy asks the question most practice owners don’t want to answer: is that actually your job?

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Still Doing It Yourself? What That's Really Costing Your Practice, EP 266

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How long is this episode of Thriving Practice with Tracy Cherpeski?

This episode is 17 minutes long.

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This episode was published on July 1, 2026.

What is this episode about?

Are you the one still writing every patient email, every social post, every practice announcement? In this solo episode, Tracy Cherpeski asks the question most practice owners don't want to answer: is that actually your job?  This isn't a...

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