Stimulating stories or fantastic flavours: what sells coffee?

Behind every cup of coffee is a farmer. What happens when you reach out and get to know who they are?Scott and Jools put to the test whether a coffee farmer's story is more powerful than the flavours in the cup.What is the right way to communicate the story of the farmer to the coffee drinker?You can support the show by supporting our wonderful sponsors!If you want truly transparent coffee, ask your roaster to get iFinca Verified: http://bit.ly/2YdpxdzDiscover how much CO2 is produced in each litre of Oatly compared to cow's milk: http://bit.ly/3aidSA3Help other people find the show by leaving a review on...Apple Podcasts: http://apple.co/39iTRdkCastbox: https://bit.ly/39iUhjUDo you want us to feature more farmers on the show for series two? Tell us!Caffeine Magazine: https://bit.ly/3oijQ91Jools Walker: http://bit.ly/39VRGewFilter Stories: https://bit.ly/2Mlkk0OMeet Luz Chacon here: http://bit.ly/3sYPcnzEnjoy the Geisha roasted by Amoret here: http://bit.ly/2OAH39X