Stitching a Legacy with Bubba D Sportswear

In this eye-opening episode, host Abe Kamara is joined in studio by panelist Randy White for a powerful conversation with Richelieu Diggs, founder of Bubba D Sportswear “N” Things—an immigrant-owned, Minnesota-based boutique apparel brand that’s been in business since 2009.Richelieu, who moved to Minnesota from Liberia in 1971, shares his entrepreneurial journey filled with resilience, sacrifice, and vision. From navigating the challenges of financing and the difficulty in securing a space due to costs, and adjusting to the impacts of tariffs on small businesses, his story is both inspiring and deeply educational.Bubba D Sportswear has carved out a unique niche by selling custom-printed merchandise at fairs and events across the state—keeping its grassroots spirit alive while facing the ever-changing business climate.This episode is a must-listen for anyone passionate about small business, economic justice, and the immigrant hustle. It’s a reminder that behind every brand is a dreamer who dared to keep going.