Stone & Skillet

For decades, the English muffin category has been dominated by mass-produced, uniform options that lack character and texture. Cameron Meekins, Co-Founder and CEO of Stone & Skillet, set out to change that by proving this breakfast staple deserves the exact same care, craft, and premium ingredients as high-end artisan bread. What started as a passion project in a small Boston apartment kitchen has evolved into a powerhouse, nationally distributed brand bringing handmade, premium English muffins to grocery stores and breakfast tables across America. In this episode, Cameron shares the journey of building a food brand from scratch alongside his brothers and friends. He discusses the operational realities of scaling a handmade, artisanal product without losing its premium quality, the lessons learned while expanding from a local favorite to national retail shelves, and how staying true to a core craft philosophy can completely revitalize a legacy grocery category. Inside the Episode: How treating the humble English muffin like artisan bread allowed the brand to carve out a premium niche in a sleepy grocery aisle. The unique dynamics, rewards, and challenges of scaling a high-growth CPG brand alongside brothers and close friends. Insights into managing inventory, building retail relationships, and standing out on competitive store shelves over a decade of growth. Find Stone & Skillet Near You! This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Book a call with the Team to get started!