Stop abusing A/B testing, toxic experimentation culture, how to run A/B tests with rigor - Che Sharma - The Data Scientist Show #071

Che Sharma came back to discuss toxic behaviors in experimentation culture and provide actionable advice on how to handle those situations, how to have rigor and integrity when designing and analyzing A/B tests. Che was the 4th data scientist at Airbnb, later he joined Webflow as an early employee. In 2021 he founded Eppo, a next-gen A/B experimentation platform designed for modern data and product teams to run more trustworthy and advanced experiments. We talked about A/B testing best practices, A/B testing for ML models, and Che’s career journey.Reach out to Che: https://www.linkedin.com/in/chetanvsharma/