Stop & Shop's Nadia Pregoni, Bayview Flowers' Stuart Vanstaalduinen, and Tessa's Jennie Garbarek

We're delighted to welcome as our guests for this week's episode — the latest installment in our floral series — Nadia Pregoni, category manager for floral at Stop & Shop; Stuart Vanstaalduinen, sales director at Bayview Flowers; and Jennie Garbarek, sales director of mass market North America at Tessa. Nadia, Stu and Jennie visit with The Produce Retail Podcast host Ashley Nickle about local and imports, including how they're navigating uncertainty around tariffs; the differences in planning time frame between produce and floral; how COVID changed the way floral buying is done; staying relevant and on-trend when growing and ordering happens so far in advance of shipments; the role of seasonality and limited-time offers; what retailers and suppliers can do to make stores true floral destinations; cultivating "plant parents"; the rise of value-added, also known as "giftables"; the role of hard goods in floral; trends they're seeing take shape currently; and much more. Enjoy!See omnystudio.com/listener for privacy information.