Stop Answering Objections Nobody Is Making

Episode 39: Stop Answering Objections Nobody Is MakingA small software company had cold calling working. They had their conversion rates. They knew what leads turned into sales.Then one of them read a Reddit post that called their software "vaporware."They rewrote their call script to preemptively answer that objection. Their sales collapsed. Now they get maybe four leads a week.In this episode of Grazora Life, Jason McKenzie and Brett Adams unpack the sales mistake that feels like good technique but quietly kills pipelines. Why pre-answering objections plants them in the mind of every prospect who never would have thought of them. What to do instead. And why so much of building a business comes down to reframing what you think pain and suffering actually are.You'll learn:→ How one Reddit post killed a working sales process (and what to do if it happens to you)→ Why the classic sales advice to "handle objections before they come up" is backwards→ The door-to-door pest control kid who spent five minutes telling Jason every reason NOT to hire him→ Why the Ironman training principle applies to business (slow down in training to speed up in the race)→ The 359-degrees-of-wrong observation: hard work only works if it's pointed the right direction→ Viktor Frankl on why pain will fill whatever space you allow it (from someone who survived Auschwitz)→ The critical distinction between pain and suffering (pain happens, suffering is a choice)→ Why a big enough vision makes pain background noise instead of a wall→ What to do when you're in survival mode and can't imagine "vision" (the fear-based decision trap)→ How to pull the problem away from your face so you can actually see it→ Why physics is real but the story you tell yourself about physics isn't (and the space in between where possibility lives)Jason walks through the actual conversation he had with the software company that let a Reddit post rewrite their business. Brett makes the distinction between pain (unavoidable) and suffering (a choice), then explains why most business owners drowning in "we're on borrowed time" thinking are making decisions from fear that quietly shrinks their options to almost nothing.If you have ever added a slide, a script line, or a policy to preempt a criticism